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If you've seen paparazzi pics of Eva Mendes hitting the gym recently now you know why.

There's a new face for Calvin Klein underwear and it's brown. Yup, in an attempt to get more Latinos spendin' their dinero on lacy underthangs, CK enlisted la Cubana Eva Mendes for its latest underwear campaign called "Calvin Klein Seductive Comfort".  Says Mendes about the brand:

I wear [Calvin Klein] G-strings all of the time on the red carpet and when shooting for a film because you don't see the [panty] lines. [WWD]

This new collection is designed for  "curvy" figures.  Guess CK finally realized that not every chica has the waifish ways of Kate Moss when stripped to her skivvies.

Calvin Klein CEO Tom Murry talks about the new initiative, saying the ads are:

A departure from more slender body types that have typically been used in Calvin Klein Underwear ads…This product is made for a curvaceous woman.

We're one step closer to getting goods that might actually fit us Latinas right? Pero, do you think Eva is really the poster-child for curves?  Let's face it -- this Hollywood honey is still many patatas fritas away from touting the traditional trasero.

Photo via Calvin Klein

Tags Calvin Klein, Curves, Eva Mendes, Latinos, underwear ads

We recently reported that Ricky Martin was livin' up la vida in South Africa, but the "Vuelve" singer returned to la isla del encanto on Monday night to support his benefit documentary, "Voces de la infancia.” The film, which started production back in fall 2007, includes a budget of over $100,000 and features a montage of 10 short stories depicting social issues affecting youth in Puerto Rico.

Ricky may be dominating the spotlight, but the main characters in this film are peace and social action. Make sure to represent and support the cause!

Stay tuned for more details of the premiere slated for release in January 2009. [Primera Hora, Ricky Martin Foundation]

Photo via Primera Hora

Tags benefit film, documentary, Latinos, Movies, Puerto Rico, Ricky Martin, ricky martin foundation, Voces de la infancia

Pee Wee is on a mission to set the record straight about the legal battle concerning his solo career. Despite the fact that his former bandmates the Kumbia All-Starz offered him their blessing for flying solo back in February, he can’t seem to wrangle his way through the record label red tape. Turns out, Pee Wee is still contractually bound to his original deal with EMI, which has yet to expire.

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Tags A.B. Quintanilla, Celebrities, EMI, Gossip, justicia, kumbia all starz, La Musica, Latinos, Pee Wee, revolucion, univision

Ricky Martin's humanitarian initiatives have inspired him to travel el mundo entero, but the fly Boricua has finally decided to take a vacation! 'El Rey Del Pop Latino' is spending his well-deserved tiempo libre by jettin' to South Africa for a safari holiday.

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Tags Fundacion Ricky Martin, Latin Gossip, Latinos, Música, Ricky Martin, South Africa

The past comes back to haunt Don Omar! The reggaetonero has been caught in the long arm of la ley for a while; his troubles date back to a September 2004 arrest for alleged gun and marijuana possession. Despite all of the drama, "El Rey de los Reyes” was captured in high spirits as he exited Puerto Rico's Centro Judicial with wifey Jackie Guerrido yesterday.

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Tags Celebrity News, Chisme, Don Omar, El Nuevo Dia, El Rey de los reyes, Gossip, Jackie Guerrido, La Musica, Latino Gossip, Latinos, Legal Drama, Puerto Rico, Reggaeton