New Latina-Centric Magazines To Arrive In 2012

By Michael Lopez

Get ready for the "Year of the Latina." At least, in the magazine world that's what it may turn out to be. The New York Times recently reported that quite a few publishing moguls are planning to target Hispanic women in 2012, starting with the launch of Cosmo Latina.

Yup, the editors of Cosmopolitan are now expanding their reach with a new Latina-based publication that will hit newsstands in early May. As of right now, it will be a seasonal brand, with new issues arriving in the spring and the fall.

Cosmo publishing director, Donna Kalajian Lagani, explained how their brand is a great tool to connect to Latina readers.

"Today, Cosmo reaches nearly one in four Hispanic women in the U.S. over the age of 18 and is the number one monthly magazine in English that reaches Latinas," she explained. "Advertisers are focusing sharply on the Hispanic market, but the untold story is that the new generation of Latina is consuming her media in English, and is looking for content that is just for her. We feel that Cosmo is uniquely positioned to help advertisers reach this audience."

Of course, Cosmo Latina will have to compete with the original Latina Magazine, which already has a pretty strong hold on the Hispanic female audience (and a few guys too, thanks to that sexy Christina Milian cover). Interestingly, in the past year alone, the amount of Latina ad pages increased by over 11 percent.

Other popular mags like People en Español and Siempre Mujer also saw significant spikes in ad revenue for 2011. So with that in mind, we expect tons more “Latina” adaptations to come. Maybe Home & Garden Latina? Sports Illustrated Señoritas? Or perhaps a little Maxim en Español?!

Which magazines do you think deserve a Latina twist? Sound off in the comments or @MTV3.

Tags Blogger: Michael Lopez, Cosmo Latina, Cosmopolitan, Cultura, Donna Kalajian Lagani, Latina Magazine, Magazines, People En Espanol, Siempre Mujer