New Gisele Ad Labeled 'Sexist' In Brazil

By Michael Lopez

First it was Anahí and that Snickers bar, now it's Gisele Bundchen's skimpy lingerie commercials. Could some of the world's most famous Latinas be perpetuating "sexist" stereotypes? In regards to Gisele's latest ads, the answer may be yes.

The Brazilian bazillionaire recently appeared in a series of promos for Hope lingerie. In the most controversial spot, Bundchen confesses to her husband that she has wrecked the family car. When she is fully dressed, her approach is labeled wrong. But when she tells him the same info wearing skimpy clothes, the "correct" sirens start blaring.

The commercial was created by a Rio-based advertising firm and they are standing by their work. But viewers and female officials from the Brazilian government are demanding that it be pulled.

"The [Hope] campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking," Brazil's women's secretariat said in a statement.

Seeing how the country currently has a female President, we imagine Women's Rights is a pretty important topic down there. Gisele has yet to respond publicly, but we're very curious to see what she wears when she does.

Do you think there are still a lot of sexist stereotypes in Latin America? Sound off in the comments or @MTV3.

Tags Blogger: Michael Lopez, Brazil, Chisme, Gisele Bündchen, Hope Lingerie