Is Anahí Snickers Ad 'Sexist'?

By Michael Lopez

It seems hard to label someone like Anahí "sexist." The Mexican pop star has been a role model for young women across Latin America and is an outspoken proponent of gay rights. Nevertheless, her new Snickers commercial has created some controversy among Mexico's National Council to Prevent Discrimination.

Based around the "You're Not Yourself When You're Hungry" Snickers campaign (which famously used Betty White in the states), the Anahí promo features her doing bike tricks at the skate park. After a rough fall, she complains and is labeled "girlie" by her friends. The twist comes after she eats a Snickers bar and turns back into Carlos, her less whiny male counterpart.

The Discrimination Council feels the ad plays on gender stereotypes and says the "girlie" statement is insulting. And that's not all, the country’s National Institute of Women has chimed in too, saying,

"The persistence of homophobic, sexist and misogynist messages in the media as part of a sales strategy is of concern, since invoking violence, prejudice and negative stereotypes of women and feminine things helps gender inequality to take root."

You can watch the ad and judge for yourself, but we think they may be overreacting. And if these media watchdogs are really that bent out of shape over Snickers, they can always switch their candy cravings to M&Ms.

What do you think about the new Snickers ads? Sound off in the comments or @MTV3.

Tags Anahi, Blogger: Michael Lopez, Chisme, National Council to Prevent Discrimination, Snickers, Videos