Shakira, Jennifer Lopez & More Hit The Social Networks To Help Africa

By Michael Lopez

What's the easiest way to promote a cause to 700 million people? Facebook and Twitter of course! Several of the social networking world's biggest names directed their posts to East Africa yesterday in the hopes of raising awareness about the region's growing food crisis.

Dubbed "Save The Children," the campaign was organized by the family of reggae legend Bob Marley. Marley's classic song "High Tide Or Low Tide" was used in a video to help promote the cause and you won't believe the amount of A-listers who sent out tweets about it.

Lady Gaga, Justin Bieber, Britney Spears and more, all spoke out to their millions of followers. And plenty of Tr3s faves made sure to include themselves in the project too. Shakira, Taio Cruz, Selena Gomez, Jennifer Lopez, Bruno Mars, Tego Calderon, and were all involved in the movement.

In total, 150 celebs participated in the campaign and, judging by the trending topics yesterday, it turned into a huge success. The media provided quite a bit of coverage of the movement and Bob Marley's "Save The Children" video was broadcast across millions of websites.

Bob's widow, Rita, felt a special connection to the 1973 song and spoke out about why the Marley family wanted to get involved.

"Not one child should be denied food nor water," she said. "Not one child should suffer. Along with 'Save the Children,' we must stand up together as friends to put a stop to this, to feed our children and to save their lives."

The "Save The Children" video is especially heartbreaking. Available as a download via iTunes, it shows dozens of East African kids famished and in pain. Tough as it is to watch, it offers a powerful message about the struggles happening in that part of the world (and how lucky we are to have food on our table).

Though the official social networking day for "Save The Children" has passed, there is still plenty you can do to lend your support. We highly recommend visiting the organization's website to find out how you can help make a difference.

Have you seen the emotional "Save The Children" video yet? Sound off in the comments or @MTV3.

Tags Agentes De Cambio, Blogger: Michael Lopez, Bob Marley, Britney Spears, Bruno Mars, Celebrities, East Africa, Facebook, High Tide Low Tide, Jennifer Lopez, Justin Bieber, Lady Gaga, Rita Marley, Save the Children, Shakira, Taio Cruz, Tego Calderon, twitter