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Posted 8/4/11 8:27 am ET by MTV Tr3s in Agentes de Cambio
By Michael Lopez
You've got to hand it to Nickelodeon, they've taken on quite an interesting strategy with their "Worldwide Day of Play." While most networks would encourage their audience to stay home and keep watching the TV, Nick is telling its viewers to go outside and have fun. And they're even getting Victoria Justice to help spread the word.
Taking place this September, the "Worldwide Day of Play" will feature all of Nickelodeon's brightest stars. Outside of Victoria, kids will be able to enjoy the great outdoors with Daniella Monet, Leon Thomas II and the cast of iCarly.
The purpose of the promotion is to encourage fitness and keep kids active through sports and exercise. In the "Worldwide" promo, you can see Victoria goofing around on a swing and iCarly’s Jennette McCurdy taking her skills to the tennis court.
There's even an extra special guest featured in the spot too. So far, over two million Nick fans have signed up and if you're interested in finding out more info, make sure to check out thebighelp.com.
Are you fitting enough exercise into your weekly schedule? Sound off in the comments or @MTV3.
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