Ricky Martin to Promote Puerto Rico on Upcoming Tour

By Michael Lopez

As if its lush beaches and big-budget movie sets weren’t enough, Puerto Rico is now capitalizing on one of its greatest exports to draw tourists to the island. San Juan's hometown hero, Ricky Martin, announced a partnership with the Puerto Rican government last Monday to help promote tourism on the Caribbean island.

Photo by Rachael Coleman Thompson/Tr3s

Ricky's Musica + Alma + Sexo tour will include signage, videos and concert merchandise promoting the commonwealth. Even Ricky’s entrance tickets will include Puerto Rico tourism logos and websites.

“The chance for Puerto Rico to have a presence on each stage of this tour is an honor," Martin said.

Ricky’s tour, which kicks off April 8 at the Jose M. Agrelot Colosseum in San Juan, will reach more than 70 venues across the U.S. and Canada.

“By joining Ricky Martin's world tour as a presenter, we can continue strengthening our 'Puerto Rico lo hace mejor' campaign on the international level presenting Puerto Rico as a synonym for quality,” said Puerto Rico’s Economic Development and Commerce Secretary Jose Perez-Riera.

Do you enjoy vacationing in Puerto Rico? Sound off in the comments or @MTV3.

Tags Cultura, Hot Stuff, Música, Musica Alma Sexo Tour, Puerto Rico, Ricky Martin