12-Year-Old Reggaeton Star Miguelito Builds an Empire

By Sharmaine Jones

Watch out Justin Bieber, Puerto Rican reggaeton star and preteen heartthrob Miguelito is building an empire.

The 12-year-old phenom has already recorded four albums (including his aptly titled album El Heredero) and collaborated with music sensations Divino, Tito “El Bambino” and Daddy Yankee. He became the youngest person to win a Latin Grammy at age 9.

Now, he's launching several branding partnerships — for a video game, hair gel, a line of party goods, a cruise, a summer camp and even a film with him as the protagonist.

His clothing line Heir, which has sold more than 3.5 million pieces through the Puerto Rican Me Salvé retail chain, will be expanded to include a line of baby clothes. And niños y niñas can now add the finishing touches to their looks with Miguelito hair gel, specially designed for kids by maker Xtreme Gel.

The video game “Miguelito's Time Traveler,” designed by Global Games Entertainment for kids ages 5 to 11, takes players on a journey through space and time to save the world using Miguelito's likeness. The game is set to hit stores in May.

"I never imagined that I'd be in a video game, but I was really moved that they would make a video game with my face, my image," Miguelito told masreggaetonflow.com. "[The child that appears in the animation] is exactly like I was at that age...."

In a partnership with Dinax Corporation, Miguelito is launching a line of party goods including cups, plates, napkins, piñatas, banners, invitations and balloons.

Puerto Rico's Moisty Skate and Park waterpark will hold a Miguelito-themed summer camp in June and July, featuring a Miguelito concert at the end of the season. Royal Caribbean's Adventure of the Seas will feature a nine-day, eight-night Caribbean Christmas Cruise in December, also featuring a performance by the young reggaeton artist.

As if that weren't enough, Miguelito is also set to star in — and produce the soundtrack for — his first film, "Nadie Sabe Lo Que Tiene," written and directed by David Impelluso and Virginia Romero.

So, while The Biebs may have his own doll, Miguelito's likeness will soon be appearing on everything from clothing to hair gel to party supplies to vacation destinations.

What do you think of Miguelito's new endeavors? Tell us in the comments or @MTV3.

Tags Dinax Corp., El Heredero, Heir, HEIRS, Latin Grammy, Miguelito, Miguelito's Time Traveler, Reggaeton