Qué Lástima: 2010 ALMA Awards Are a No Go

By Michael Lopez Really? In a year jam-packed with People’s Choice, ESPYs, and Environmental Media Awards, you’d think there would still be room for the Latin-centric ALMA Awards, but unfortunately that isn't the case. According the National Council Of La Raza (NCLR), which produces the show, 2010’s event is officially off.

Launched in 1995, the American Latino Media Arts ceremony has promoted cultural achievements in sports, movies, television, and music. Team Blogamole has been a huge fan since the beginning, covering the red carpet fashions (and fiestas) every year. When speaking with Latina.com, NCLR spokesperson, Delia de la Vara, claimed that broadcasting issues were to blame for the sudden cancellation.

"Unfortunately, we’re not doing the [ALMA’s] this year. We’re working toward a 2011 fall broadcast of the show during Hispanic Heritage Month. That's the right time to showcase the stories about the contributions that Latinos are making in television, film, music and sports."

Another key factor to the ALMA’s success has been Eva Longoria Parker, who has served as their very high-profile host. And even though she’s going through her own personal drama right now, de la Vara is confident that she will be involved in next year’s event.

"Eva’s been part of our core team on the production for the ALMA's, so she will be a part of the awards as she has been for the past four years.”

So even though we’re extremely bummed out that there won’t be a 2010 ALMA Awards, we’re glad to know that the ceremony is not being abandoned entirely. And seeing how they want the next show to coincide with Hispanic Heritage Month, we’ll have it back on our TV screens in less than a year! Source: [Latina] Are you sad that there won’t be a 2010 ALMA Awards? Sound off in the comments or @MTV3!

Tags ALMA Awards, Award Shows, Cultura, Eva Longoria, NCLR