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Posted 9/21/10 2:13 pm ET by MTV Tr3s in Hot Stuff
By Michael Lopez
What’s the first thing that comes to mind when you think about Mexican tequila? A nice smooth shot of Patron? Some crazy nights with Jose Cuervo? How about Johnny Drama, Vince, and the guys from "Entourage"? Yup, the hit HBO series is launching a real-life tequila brand called Avion.
Originally written in as a side business for Turtle, Tequila Avion is now becoming a reality with bottles set to hit shelves in New York and California. The high-end spirit comes in same packaging and flavors that we watched James Cameron and Mark Wahlberg enjoy last season.
The interesting thing here is that the tequila actually existed BEFORE the show and was created by a childhood friend of "Entourage" producer Doug Ellin. Having it get mainstream exposure on the series, led to a full-scale launch and some interesting reports of undercover product placement.
Not that it was necessarily a bad thing. We’re all for hooking up the homeys and in fact, the tequila wasn’t glamorized at all. Throughout the season, Adrian Grenier’s character had some wild benders with Avion that nearly cost him his career. Let that be a lesson, tequila fans!
Overall we think the product looks pretty enticing, but there’s one more pivotal question that we need answered. How’s it gonna taste in our margaritas?
Source: [Wonderwall]
Would you pick up the "Entourage" tequila? Sound off in the comments or @MTV3!
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