DJ Tiesto Spins New Life Into 'DJ Hero 2'

By Michael Lopez

Videogames are a tricky industry. Unlike movies where opening weekends can make or break a feature, games often times aren’t considered “hits” until years after their release. Case in point, 2009’s much-hyped "DJ Hero".

Upon its immediate release (conveniently right before the holiday season), “DJ Hero” was considered by many to be a flop. After a massive marketing campaign (featuring commercials with Jay-Z and Eminem), the turntable sim only sold a disappointing 211,000 units in its first two months.

But then…the buzz began and by this past summer, the grand total sold skyrocketed to over 1.2 million! Activision head Dan Amrich wrote on his blog, “DJ Hero was dubbed a flop on its release…but what it needed was time for its audience to find it, a price break, and positive word of mouth from both friends and reviews to circulate.”

So with all this buzz in the air, you knew Activision was ready to lay down tracks with “DJ Hero 2.” And this time, they’ve brought in the heaviest spinner of all, DJ Tiesto! Possessing the perfect balance of street cred and mainstream recognition (he’s spun with Muse, Justin Timberlake, and tons more), Tiesto’s a major asset to the franchise.

He’ll be contributing original mixes to the game and joining a fleet of other respected turntable kings, including Deadmau5 and DJ Qbert! Plus this newest version of “Hero” will include vocal rap parts, a new single-player “Empire” mode, and lots of updated battle tricks.

Better polish up those fingertips, because “DJ Hero 2” drops October 19th.

Source: [Trading Markets]

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Tags Activision, DJ Hero, DJ Hero 2, DJ Tiesto, video games