Che Guevara's Granddaughter Continues La Revolución Con PETA

Lydia Guevara is following in the footsteps of her legendary grandfather...

By joining otra revolución...the vegetarian one that is. She is partnering with PETA (People for the Ethical Treatment of Animals) for their South American animal rights campaign set to launch this October in Argentina (Che's birthplace). PETA reached out to Lydia Guevara after finding out she was a vegetarian.

La bella Lydia will be plastered on posters reading "Join the vegetarian revolution" --  pretty nifty huh? The 24-year-old is featured in the ads wearing a beret and ammunition belts holding carrots instead of bullets, undoubtedly paying homage to Che. This is the org's first venture in South America - do you think it will be a successful one? [peta.org]

Que viva la revolución!

Photo via AP

Tags "join the vegetarian revolution", Argentina, Ernesto "Che" Guevara, Lydia Guevara, Peta, politico, South America, Vegetarian